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Before
Revisions (see below for content changes
after revisions).
Names, companies, places changed to protect privacy.
Jane Marketer
504
Star Court, Chicago, Il 60606, Jane.Marketer788@aol.com (312) 555-5555
Home
PROFESSIONAL
EXPERIENCE:
AT&T
Mobile Phones, Inc., Chicago, Il, 2000-Present
Director
of Category Marketing - Mobile Phone, Sept, 2003 - present.
Responsible for leading and managing all aspects of product category
marketing from product launch planning through lifecycle management.
Drive creation and delivery of integrated marketing plans and
solutions to meet business targets for North American Mobile Phones
Business Group.
-
Responsible
for defining core target market, product positioning, total product
offer, channel strategy and marketing communications.
-
Development
of product launch, advertising and PR activities.
-
Establish
Category business planning process and drive annual budgeting
process.
-
Forecast
and manage marketing budget.
-
Provide
Category Marketing Team leadership and ongoing performance coaching.
Director
of Channel Marketing - USA, Aug. 2002 - Sept. 2003.
Responsible for channel marketing strategy development, budget
prioritization and team leadership to drive product revenue, volume and
share at industry-leading levels with channel partners.
-
Direct
marketing
managers to develop/deliver effective co-marketing business plans.
-
Collaborated
cross-functionally with AT&T Sales, Business Development, Brand
and Finance organizations.
-
Planned,
prioritized, allocated and managed marketing budget.
-
Worked
with Agency partners and conducted ongoing review of budget
forecasts and ROI evaluation.
Director
of Carrier Marketing, May 2000 - Aug. 2002.
Johnson
& Johnson USA, Chicago, Il., 1995 - 2000
Fabric
& Home Care Category Account Executive, Fayetteville, AR,
Wal-Mart Global Customer Team, June 1998 - May 2000.
Accountable for the achievement of J&J/Wal-Mart North American
revenue and volume objectives for Fabric & Home Care category brand
sales to Wal-Mart.
-
Developed
integrated customer sales and marketing plans.
-
Provided
category analysis, marketing data analysis (consumer, shopper,
segmentation, etc.) and merchandising concepts.
-
Launched
new categories and national brands for J&J and Wal-Mart.
-
Championed
the development and management customer marketing funds.
Brand
Manager - Health Care Category Project,
Cincinnati, OH Aug. 1996 - June 1998.
-
Worked
collaboratively across Brand Management teams.
-
Work
included brand equity creation and mgmt, marketing mix optimization,
shopper marketing, and marketing message creation.
-
Developed
joint equities (Brand & Retailer) to form relevant purchase
proposition for shoppers at the point of sale.
Leveraged stores as marketing medium.
-
Worked
with Agencies to develop copy, media, and promotion plans.
Regional
Account Mgr - Health & Beauty, Milwaukee, WI June 1994 - Aug.
1996
-
Developed
and executed customer business plans with Food, Drug and Mass trade
accounts.
-
Initiated
formal customer business planning process.
-
Assessed
customer readiness and identified opportunities.
GTE
Wireless (now Verizon Wireless), Austin, TX, Indirect Channel Account
Mgr, 1988 - 1992
-
Managed
sales territory through indirect retail distributors, including
Radio Shack, Sam's Club, and other indirect Wireless authorized
agents to position GTE Wireless as partner of choice.
-
Named
to Sales Winners Circle in 1991 and 1992.
EDUCATION:
University
of Texas at Austin, MS Business Administration,
Concentration: Marketing 1994
University
of Wisconsin at Madison, BA Business Administration, Majors:
Finance, Marketing, 1988, Dean's List
After
Revisions (see
blue for additions of content, content, content)
Names, companies, places changed to protect privacy.
Jane Marketer
504
Star St, Chicago, Il 60606, JMarketer@Internet.com, (312) 555-5555 Home
OFFERING
QUALIFICATIONS AND RESULTS:
More than 12 years of experience in Channel
Marketing, Product/Category Marketing, and Sales with world-class consumer
packaged-goods company (Johnson & Johnson) and market-leading global
wireless technology company (AT&T).
Extensive experience in developing and deploying B2B and Consumer
Retail Channel marketing strategies and initiatives.
Proven track record in bringing new products to market and
developing channel relationships. Strong
leadership skills and proven ability to manage multi- million dollar
revenue streams and budgets.
PROFESSIONAL
EXPERIENCE:
AT&T
Mobile Phones, Inc., Chicago, Il, 2000-Present
Director
of Category Marketing - Mobile Phone, Sept, 2003 - present.
Responsible for leading and managing all aspects of product category
marketing from product launch planning through lifecycle management.
Drive creation and delivery of integrated marketing plans and
solutions to meet business targets for North American Mobile Phones
Business Group.
-
Responsible
for defining core target market, product positioning, total product
offer, channel strategy and marketing communications for five GSM
mobile phone product categories (Entry, Youth,
Classic, Fashion, Active)
-
Lead
development and integration of product launch, advertising and PR
activities to ensure Brand consistency and
optimal Category sell-through volumes in North America.
-
Establish
Category business planning process and drive annual budgeting
process.
-
Forecast
and manage more than $20 million
marketing budget.
-
Provide
Category Marketing Team leadership and ongoing performance coaching.
Director
of Channel Marketing - USA, Aug. 2002 - Sept. 2003.
Responsible for channel marketing strategy development, budget
prioritization and team leadership to drive product revenue, volume and
share at industry-leading levels with channel partners.
Partners include major Wireless Carriers and national Retailers
-
Provided
direction and leadership to team of 13
marketing managers to develop/deliver effective co-marketing
business plans that helped deliver AT&T's USA market share
leadership position and generate sales revenue in excess of $3
billion
.
-
Collaborated
cross-functionally with AT&T Sales, Business Development, Brand
and Finance organizations to develop
integrated marketing strategies/plans that delivered comprehensive
solutions to channel partners and consumers.
-
Planned,
prioritized, allocated and managed $60 million
annual marketing budget to drive co-marketing programs &
sell through activities.
-
Worked
with Agency partners and conducted ongoing review of budget
forecasts and ROI evaluation.
Director
of Carrier Marketing, May 2000 - Aug. 2002.
-
Developed,
negotiated and implemented winning marketing strategies/programs
with Cingular Wireless and Regional Carriers
to drive product sell-through, revenue, and profitability.
Achieved market-leading share levels in each major account to
firmly establish AT&T handsets as the handset of choice
-
Allocated
and managed $30 million team marketing
budget to deliver in excess of $1.5
billion in annual handset sales revenue.
Grew year on year handset sales while reducing marketing
expenses by over 40%.
Johnson
& Johnson USA, Chicago, Il., 1995 - 2000
Fabric
& Home Care Category Account Executive, Fayetteville, AR,
Wal-Mart Global Customer Team, June 1998 - May 2000.
Accountable for the achievement of J&J/Wal-Mart North American
revenue and volume objectives for Fabric & Home Care category brand
sales in excess of $3 billion annually to
Wal-Mart.
-
Developed
integrated customer sales and marketing plans to
deliver/exceed brand revenue, profit, and share objectives.
-
Provided
category analysis, marketing data analysis (consumer, shopper,
segmentation, etc.) and merchandising concepts to
Wal-Mart Buyer and General Manager to grow YOY retail sales by 18%
(vs. U.S Category average growth of 2%).
-
Successfully
launched three new categories and national brands
to capture 35% U.S. market share for Wal-Mart (2,500 stores), which
generated $250 million in incremental annualized sales revenue for
J&J and Wal-Mart.
-
Championed
the development and management of $25 million
in customer marketing funds to develop joint J&J and Wal-Mart
retail opportunities. Successful
projects included co-marketing the Stellar brand, and testing
various other retail concepts aimed at increasing consumer closure
rates at the point of sale for J&J brands.
Brand
Manager - Health Care Category Project,
Cincinnati, OH Aug. 1996 - June 1998.
-
Worked
collaboratively across Brand Management teams to design and
integrate Health Care brand Category strategies to
drive demand for family of J&J HC brands at major F/D/M
retailers.
-
Work
included brand equity creation and mgmt, marketing mix optimization,
shopper marketing, and marketing message creation.
-
Developed
and communicated joint equities (Brand & Retailer) to form
relevant purchase proposition for shoppers at the point of sale.
Leveraged stores as marketing medium.
Test stores indexed at 122 vs. base
stores. Deployed model
with Top 10 accounts to increase sales 16% vs. prior year.
-
Worked
with Agencies to develop copy, media, and promotion plans.
Regional
Account Mgr - Health & Beauty, Milwaukee, WI June 1994 - Aug.
1996
-
Developed
and executed customer business plans with Food, Drug and Mass trade
accounts to build brand volume and share for
J&J's leading Health and Beauty Care brands.
-
Exceeded
$30 million sales objectives by 10% in flat growth market via
superior in-store presence and merchandising programs.
-
Initiated
formal customer business planning process to
maximize J&J/Retailer business results.
-
Assessed
customer readiness and identified opportunities to
drive Category planning and management to deliver efficient
assortment and optimal business results.
GTE
Wireless (now Verizon Wireless), Austin, TX, Indirect Channel Account
Mgr, 1988 - 1992
-
Managed
a multi-million dollar sales territory
through indirect retail distributors, including Radio Shack, Sam's
Club, and other indirect Wireless authorized agents to position GTE
Wireless as partner of choice.
-
Achieved
115% of sales quota two years in a row; named to Sales
Winners Circle in 1991 and 1992.
EDUCATION:
University
of Texas at Austin, MS Business Administration,
Concentration: Marketing 1994
University
of Wisconsin at Madison, BA Business Administration, Majors:
Finance, Marketing, 1988, Dean's List
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