Beat The Press

	Guyant & Associates LLC
	Helping you communicate better to inform, educate and stimulate your audience to action.

For more information and details, contact us at:

608.825-8844
fax 815.550.2463
al.guyant@verizon.net

Guyant & Associates LLC
1176 Virdon Drive
Sun Prairie, WI 53590

Beat The Press
Rave Reviews

"Superb advice for what to say when under fire from the news media -- This is a must-read for all public and private managers who want to survive the media minefields."
- Former Wisconsin Governor Tony Earl

"Finally, a first-rate, easy-to-understand guide to effectively and successfuly communicating with the media. "Beat the Press" offers time and field tested strategies to handling the rough and tumble world of fast paced, sensation driven reporters. Shirley Fulton and Al Guyant offer much more than an insider's guide. This is the ultimate 'how-to' blueprint that should be required reading for every mid-to-upper level management executive."
- Wellington E. Webb, former Denver Mayor

Beat the Press is loaded with solid advice for those faced by reporters and editors who are hostile, biased, dishonest, or careless and indifferent--and how sad that it is necessary.
- Jerry Bledsoe, author of Death by Journalism?
New York Times #1 Bestselling Author

"Being in the PR field for my entire career, I have experienced and witnessed most of the pr scenarios you describe. This is without question a 'must-read' for any executive and PR professional - I have yet to find a guide that is as helpful and honest as this. Congratulations on the book....it really is stellar."
- Andrew Hunson, Press Secretary

"Having spent 20 years on the other side of the microphone, I’ve seen countless interview subjects miss the chance to reach millions of people simply because they couldn’t tell their story. Beat the Press explains the secrets of escaping the edit room floor."
- Andy Field, PBS Television and ABC Radio Correspondent, Washington D.C.

"Having spent 20 years on the other side of the microphone, I’ve seen countless interview subjects miss the chance to reach millions of people simply because they couldn’t tell their story. Beat the Press explains the secrets of escaping the edit room floor."
- Andy Field, PBS Television and ABC Radio Correspondent

"It's actually quite good. Well-written, easy-to-read, even fun to read. And it's loaded with some excellent advice, not only for dealing with the media but with life in general."
- Tom Jindra, Editor, Times Picayune newspaper

"This book is a gem. Follow the advice; you will improve your communication skills and diffuse potential problems...This book is a must read for managers interested in keeping their foot out of their mouth...Based on my ten years as manager in Corporate America, I wish I knew then what Fulton and Guyant told me now..."
- Jim Pawlak, National Columnist (Career Moves)

"A pair of Madison communicators have put together a book, with the help of idea-supporters limited only by the technical parameters of the Internet, that asks and answers those questions, and more...This is a helpful book for manager's at wits' end before an important meeting, a terrific source for reporters and rank and file trying to understand the terminology when bureaucrats or high powered corporate types cover their butts."
- George Hesselberg, Columnist, Wisconsin State Journal

"The book is a lengthy list of questions, many of them deliberately framed in the inflammatory terms that so often characterizes hostile queries in the real world. The answers analyze the questions and their likely context, and respond to them."
- Erik Gunn, Milwaukee Journal

"This book is a must read for CEOs and spokepersons in business, government, education and non-profits. It’s a resource full of tips on how to prepare, how to respond and how to shine and survive when you’re in the media hot seat."
- Maureen Quinn, Communications Consultant, Former Assistant Vice President of Government Relations, University of Wisconsin System

"With the media largely concentrating on conflict, spectacle and blame, all it takes is one ill-considered statement to look like an idiot. This book is a Godsend for those of us whose survival depends on our understanding the unwritten rules in the dangerous game of news."
- Mary Jan Rosenak, Attorney and Legislative Aide

"The best communicators seemingly create 'quotable quotes’ on demand. But the truth is, they prepared and practiced like star athletes to deliver those spontaneous sound bites. Beat the Press is like a personal trainer to help you do the same. It’s a must read for getting your message out through the media, not in spite of it."
- Suzanne Middelburg, Consumer and Media Affairs Manager, Southern California Edison

"Beat the Press is the big red toolbox of media strategies–it builds lessons that are fresh and concise and leave you feeling ready for the next day’s work. Keep it on your nightstand–you’ll sleep better."
- Meghan Finegan, Non-Profit Consultant

Special discounts are available for not-for-profit community organizations serving low-income households. Free training: If your organization would like training but does not have the budget to pay for it, contact us regarding the 'shared-training cost-saver' arrangement. Under this arrangement, your organization could receive a certain number of free seats in a seminar held at your building and using your basic equipment (e.g., LED projector and flip chart). Contact us to get a list of places where this has worked very well for all parties.

Dallas-Fort Worth and Las Vegas areas: Special discounts are available for seminars held in these areas.

We tailor each event or seminar to meet your needs. You may select parts from any of our seminars and ask us to build a new seminar or event to match your preferences. Length: Seminars are typically full day but can be trimmed to a half-day. They may also be condensed to key points for conference-style general session presentation of 45 minutes or break-out conference workshop of 90 to 120 minutes.

Privacy guaranteed: We absolutely do not share client information with anyone or anything in the Universe -- nobody, nothing, never.

Dedicated to Winifred Guyant. If everyone lived as she did, there would be a world filled with love and caring, and there would be no poverty and no wars.