Beat The Press

	Guyant & Associates LLC
	Helping you communicate better to inform, educate and stimulate your audience to action.

For more information and details, contact us at:

608.825-8844
fax 815.550.2463
al.guyant@verizon.net

Guyant & Associates LLC
1176 Virdon Drive
Sun Prairie, WI 53590

Beat The Press

Table of Contents

Part One Rules of the Game

Chapter 1.....The Rugged News Media Game: What You Must Know to Survive

Chapter 2.....The Unwritten Rules and Their Automatic Penalties

Chapter 3.....Player Report Sheets

Part Two Learning to Play the Game

Chapter 4.....Ten Fast Steps to a Winning Performance

Chapter 5.....Play Your Game Your Way, Not Theirs

Chapter 6.....Grab the Ball and Run with It! Use "Bridges" to Reach Your Goals

Chapter 7.....Remote Camera Interviews: Playing with the Heavyweights

Chapter 8.....Ambush Interviews: When Mike Wallace Shows up Unannounced

Part Three Champion Plays: Great Word-for-Word Responses

Chapter 9.....Smart Things to Say Instead of "No Comment"

Chapter 10....Damage-Controlling a Mistake

Chapter 11....Refusing to Play the Blame Game

Chapter 12....Smart Reactions to Criticism

Chapter 13....The Art of Calling Somebody a Liar

Chapter 14....Fielding or Fumbling Guilt-Related Questions

Chapter 15....Knowing When to Duck: Guessing, Hypothesizing, Speculating

Chapter 16....The Power of Sportsmanship: Admit Mistakes, Offer Apologies

Chapter 17....Criticizing Opponents without Self-Destructing

Part Four Special Teams

Chapter 18....Surviving When NOT Prepared for Your Crisis

Chapter 19....Develop a Full Crisis Communications Plan

Chapter 20....Use the Internet to Keep the News Media Accurate

Chapter 21....Get a Life, Get a Website!

Chapter 22....Invoking the Power of News Releases

Index

Seminars and Services

Special discounts are available for not-for-profit community organizations serving low-income households. Free training: If your organization would like training but does not have the budget to pay for it, contact us regarding the 'shared-training cost-saver' arrangement. Under this arrangement, your organization could receive a certain number of free seats in a seminar held at your building and using your basic equipment (e.g., LED projector and flip chart). Contact us to get a list of places where this has worked very well for all parties.

Dallas-Fort Worth and Las Vegas areas: Special discounts are available for seminars held in these areas.

We tailor each event or seminar to meet your needs. You may select parts from any of our seminars and ask us to build a new seminar or event to match your preferences. Length: Seminars are typically full day but can be trimmed to a half-day. They may also be condensed to key points for conference-style general session presentation of 45 minutes or break-out conference workshop of 90 to 120 minutes.

Privacy guaranteed: We absolutely do not share client information with anyone or anything in the Universe -- nobody, nothing, never.

Dedicated to Winifred Guyant. If everyone lived as she did, there would be a world filled with love and caring, and there would be no poverty and no wars.