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| Put impact into your cover letter by summarizing your abilities and qualifications in the first paragraph. Then give some easy-to-read evidence in a two-column format like below, and then close with confidence by saying you look forward to meeting them | |
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August
24, 2004 Dear Human Resources Director, In regard to your need for a savvy media relations expert, I wrote two books the topics: Beat The Press (American Book) and The Manager's Tough Questions Answer Book: (Prentice Hall). The books feature my experience and knowledge of theory, technique and model responses for handling hostile questions. I further offer professional newspaper experience along with many years on the other side when I was a government public information director. Moreover, I teach media relations as a private consultant in the firm Capital Communicators Group, which is described at www.Guyant.com. |
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| Your
requirements
Experienced media pro
|
My
qualifications
10 years newspaper reporter, editor; 15 years government information officer, consumer manager; more than 10,000 news interviews and contacts on rates, power plants, cold weather deaths, and other major controversies; worked media for numerous local and state political campaigns. |
| Write copy quickly | Wrote news releases and press statements on nuclearon technical issues power, complex rate and finance issues, low-income funding problems, and others; fast turnaround in consulting services and training |
| Proven ability to implement PR/media campaigns | Conducted PR and pubic education programs statewide for utility commission and other agencies |
| My
references will confirm that I am an effective and productive media
professional. I work very hard to achieve excellence and results. I
love fast-paced hard work with an exciting team.
I look forward to meeting with you.
Sincerely, |
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