News Media Relations

	Guyant & Associates LLC
	Helping you communicate better to inform, educate and stimulate your audience to action.

For more information and details, contact us at:

608.825-8844
fax 815.550.2463
al.guyant@verizon.net

Guyant & Associates LLC
1176 Virdon Drive
Sun Prairie, WI 53590

News Media Relations

Good News or Bad?

This class will demonstrate how to present your organization's views clearly, professionally and persuasively via the news media.

The expert instructor, a former news reporter, will reveal how the news media works and how you can be like other newsmakers who know how to work through (not against) the media for the benefit of yourself and your organization.

	Learn how to prepare for an interview and how to handle the interview itself.
	Find out how to master tough, trick and hostile questions, and then convert your new knowledge into effective skills.

Additionally, this class features a segment on how to create publicity to get your message out when the reporters seem busy covering other things.

The workshop is designed for people at three levels:

	People who expect to deal with the news media
	Employees who provide information to people who will deal directly with the news media.
	Staff who neither make the news or create news information but want and need to understand the media more and how their organization is presented to the subpublics via the high-speed media. On-camera interviews during the class will strengthen the skills for those who desire that experience (optional and always voluntary).

Special discounts are available for not-for-profit community organizations serving low-income households. Free training: If your organization would like training but does not have the budget to pay for it, contact us regarding the 'shared-training cost-saver' arrangement. Under this arrangement, your organization could receive a certain number of free seats in a seminar held at your building and using your basic equipment (e.g., LED projector and flip chart). Contact us to get a list of places where this has worked very well for all parties.

Dallas-Fort Worth and Las Vegas areas: Special discounts are available for seminars held in these areas.

We tailor each event or seminar to meet your needs. You may select parts from any of our seminars and ask us to build a new seminar or event to match your preferences. Length: Seminars are typically full day but can be trimmed to a half-day. They may also be condensed to key points for conference-style general session presentation of 45 minutes or break-out conference workshop of 90 to 120 minutes.

Privacy guaranteed: We absolutely do not share client information with anyone or anything in the Universe -- nobody, nothing, never.

Dedicated to Winifred Guyant. If everyone lived as she did, there would be a world filled with love and caring, and there would be no poverty and no wars.